In the spring of 2003, two designers thought the time was right to start their own label. Their starting point was: “Why can’t you buy trendy articles in the supermarket?” Next to the regular assortment of cups, saucers, pots & pans that you normally find in the supermarket, they wanted to add a series of trendy products under a special label.
The company where they worked together at that time recognized it as a great idea and in the summer of 2003, Amsterdam HIP was born; many successful products followed for the Albert Heijn supermarket.
Today, Miep and Femke have taken over the baton. Under their creative leadership further ranges of fun, affordable, cheerful and a little cheeky products for use in and around the house have been developed. HIP Amsterdam is for epicureans who like new gadgets and love doing fun things with loved ones, friends and family.